CHILE – ACCUSATION BY THE AUTHORITY AGAINST LARGEST BREWER GROUP, DECIDED WITH ASSIGNMENT OF TRADEMARK IN FAVOR OF THEIR OWNERS

05 / 06 / 2014

As per informed in our Flash Report of October 2013, the investigation pursued by the Economic Attorney General, which resulted in the accusation of the Court for Defense of Free Competition against Compañía Cercecerías Unidas (CCU), has been resolved by the approval of a Conciliation Agreement filed by the parties, consisting in the assignment of marks AGUILA and PONY-MALT to Bavaria S.A., in addition of a number of trademark registrations owned by said Company, such as KELLER, PACÍFICO and TAQUIÑA.

This agreement, which means the recuperation of the above mentioned marks by their historic owners worldwide, included the disclaim by CCU of generic and geographic indications, also registered as marks by CCU, which means the liberation of local market to other competitors.

For more information, you may contact Max Villaseca (max@villaseca.cl) or Alvaro Arévado (aarevalo@villaseca.cl)